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MAHONEY v. HCC MARKETING, INC.

Filed February 14, 2020

Plaintiff

  • Name: John Mahoney
  • Filing date: February 14, 2020
  • State of filing: Pennsylvania

Defendant

  • Name: HCC Marketing Inc.
  • Website: ww.holts.com
  • Industry: Tobacco
  • Summary: HCC Marketing sells cigars, tobacco, and related smoking accessories under the Holt Cigar Company brand name.

Case Summary

On February 14, 2020, John Mahoney filed a Complaint in Pennsylvania Federal court against HCC Marketing Inc.. Plaintiff John Mahoney alleges that ww.holts.com is not accessible per the WCAG 2.1 accessibility standard(s).

Case Details

Plaintiff alleges issues in its Complaint including the following:

  • Many features on the Website lacks alt. text, which is the invisible code embedded beneath a graphical image.
  • Many features on the Website also fail to Add a label element or title attribute for each field. This is a problem for the visually impaired because the screen reader fails to communicate the purpose of the page element. It also leads to the user not being able to understand what he or she is expected to insert into the subject field.
  • The Website also contains a host of broken links, which is a hyperlink to a nonexistent or empty webpage. For the visually impaired this is especially paralyzing due to the inability to navigate or otherwise determine where one is on the website once a broken link is encountered.
  • The Website does not provide a text equivalent for every non-text element;
  • The purpose of each link cannot be determined from the link text alone or from the link text and its programmatically determined link context;
  • Web pages lack titles that describe their topic or purpose;
  • Headings and labels do not describe topic or purpose;
  • Keyboard user interfaces lack a mode of operation where the keyboard focus indicator is visible;
  • The default human language of each web page cannot be programmatically determined;
  • Labels or instructions are not always provided when content requires user input;
  • Text cannot be resized up to 200 percent without assistive technology so that it may still be viewed without loss of content or functionality;
  • A mechanism is not always available to bypass blocks of content that are repeated on multiple web pages;
  • A correct reading sequence is not provided on pages where the sequence in which content is presented affects its meaning;
  • In content implemented using markup languages, elements do not always have complete start and end tags, are not nested according to their specifications, may contain duplicate attributes, and IDs are not always unique; and
  • The name and role of all UI elements cannot be programmatically determined; things that can be set by the user cannot be programmatically set; and/or notification of changes to these items is not available to user agents, including assistive technology.

Plaintiff asserts the following cause(s) of action in its Complaint:

  • Americans with Disabilities Act, 42 U.S.C. § 12181 et seq. 
  • Declaratory Relief

Plaintiff seeks the following relief by way of its Complaint:

  • A Declaratory Judgment that at the commencement of this action HCC MARKETING, INC. was in violation of the specific requirements of Title III of the ADA described above, and the relevant implementing regulations of the ADA, in that HCC MARKETING, INC. took no action that was reasonably calculated to ensure that its Website is fully accessible to, and independently usable by, individuals with visual disabilities;
  • A permanent injunction pursuant to 42 U.S.C. § 12188(a)(2) and 28 CFR § 36.504(a) which directs Defendant to take all steps necessary to bring its Website into full compliance with the requirements set forth in the ADA, and its implementing regulations, so that its Website is fully accessible to, and independently usable by, blind individuals, and which further directs that the Court shall retain jurisdiction for a period to be determined to ensure that Defendant has adopted and is following an institutional policy that will in fact cause it to
    remain fully in compliance with the law—the specific injunctive relief requested by
    Plaintiff is described more fully in paragraph 8 above;
  • An award of costs and expenses of this action;
  • Payment of reasonable attorneys’ fees, pursuant to 42 U.S.C. § 12205 and 28 CFR § 36.505, including costs of monitoring Defendant’s compliance with the judgment (see Hadix v. Johnson, 143 F.3d 246 (6th Cir. 1998), aff'd in part, rev'd in part, 527 U.S. 343 (1999); Jenkins v. Missouri, 127 F.3d 709 (8th Cir. 1997); Walker v. U.S. Dep't of Hous.
    & Urban Dev., 99 F.3d 761 (5th Cir. 1996); Stewart v. Gates, 987 F.2d 1450, 1452 (9th Cir. 1993) (district court should permit compensation for the post judgment monitoring
    efforts by the plaintiff’s counsel that are “useful and necessary to ensure compliance with the court's orders”); Garrity v. Sununu, 752 F.2d 727, 738-39 (1st Cir. 1984); Adams v. Mathis, 752 F.2d 553 (11th Cir. 1985); Willie M. v. Hunt, 732 F.2d 383, 385, 387 (4th Cir. 1984); Bond v. Stanton, 630 F.2d 1231, 1233-34 (7th Cir. 1980); Northcross v. Board of Educ., 611 F.2d 624, 637 (6th Cir. 1979) (“Services devoted to reasonable monitoring of the court's decrees, both to ensure full compliance and to ensure that the plan is indeed working…are essential to the long-term success of the plaintiff's suit.”) (citing 3rd Circuit’s
    support for District Court’s award of prospective fees to plaintiff’s counsel);
  • An order certifying the Class under Fed. R. Civ. P. 23(a) & (b)(2) and/or (b)(3), appointing Plaintiff as Class Representative, and his attorneys as Class Counsel; and
  • Such other and further relief as this Court deems just and proper. 

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